Forma Pilates Inc. Privacy Policy

Effective Date: October 15, 2025
Last Updated: October 15, 2025

Welcome to Forma Pilates Inc. (“Forma Pilates,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites (https://www.formapilates.app and https://www.formapilatesla.com), use our mobile applications, or engage with any of our online or in-person services (collectively, the “Services”).

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of our Services immediately.

1. Information We Collect

We collect information from and about you in several ways, including:

1.1 Personal Information

When you create an account, make a purchase, or interact with Forma Pilates, we may collect:

• Name
  
  
• Email address
  
  
• Telephone number
  
  
• Mailing or billing address
  
  
• Date of birth
  
  
• Account credentials and login information
  
  

1.2 Billing Information

If you purchase a subscription or make a payment, we may collect payment details through our trusted third-party processors such as Stripe, Apple Pay, and Shopify. We do not store your full payment card details; they are processed securely according to PCI-DSS standards.

1.3 Device & Usage Data

We automatically collect information through cookies, analytics, and similar technologies, including:

• IP address
  
  
• Browser type and device identifiers
  
  
• Operating system
  
  
• Pages visited and time spent on our site
  
  
• App activity logs
  
  
• Referring and exit pages
  
  

We use Google Analytics, Meta Pixel, and Mixpanel to analyze usage patterns and improve our Services.

1.4 Marketing & Communications Data

We collect information about your marketing preferences, referral codes, and affiliate interactions through platforms such as Klaviyo, Meta, and Google Ads.

1.5 Fitness & Health Information

In the future, if we collect optional fitness-related information (e.g., goals, injuries, health metrics, or preferences), we will only do so with your explicit consent and will protect such data as sensitive personal information.

2. How We Use Your Information

We use your information to:

• Provide and maintain our Services
  
  
• Manage your account and subscription
  
  
• Process transactions and payments
  
  
• Communicate updates, technical notices, and support messages
  
  
• Send marketing or promotional materials (with your consent where required)
  
  
• Analyze engagement to improve product offerings
  
  
• Detect, prevent, and address security or technical issues
  
  
• Comply with legal and regulatory obligations
  
  

3. Legal Bases for Processing (EU/UK Users)

For individuals located in the European Union or United Kingdom, we process personal data under the following legal bases:

• Contractual necessity – to provide you with the Services you request
  
  
• Legitimate interests – to operate, improve, and secure our business
  
  
• Consent – for marketing or optional health-related data
  
  
• Legal obligation – to comply with applicable laws
  
  

4. How We Share Information

We may share your information with:

• Service Providers and Vendors (e.g., Shopify, Klaviyo, Stripe, Mixpanel, Intercom) who assist with hosting, analytics, communication, and payments
  
  
• Marketing Partners such as Meta and Google Ads to measure and optimize campaigns
  
  
• Affiliates or Successors in the event of a corporate transaction, merger, or sale
  
  
• Legal and Regulatory Authorities where required by law or to protect our rights
  
  

We do not sell your personal information.

5. Cookies and Tracking Technologies

We use cookies, pixels, and local storage to personalize content, analyze traffic, and enhance user experience.
You can manage or disable cookies in your browser settings.
By continuing to use our Services, you consent to the use of cookies as described in this Policy.

6. Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy, unless a longer retention period is required by law. When data is no longer needed, it is securely deleted or anonymized.

7. Data Security

Forma Pilates uses administrative, technical, and physical safeguards to protect your information against unauthorized access, loss, misuse, or alteration. However, no system is completely secure, and we cannot guarantee absolute protection of your data.

8. International Data Transfers

As a U.S.-based company operating globally, your information may be transferred and stored in countries outside your residence, including the United States. Where required, we use Standard Contractual Clauses (SCCs) or equivalent safeguards to ensure adequate protection of international data transfers.

9. Your Rights and Choices

Depending on your jurisdiction, you may have rights to:

• Access a copy of your data
  
  
• Correct inaccurate information
  
  
• Request deletion (“Right to be Forgotten”)
  
  
• Restrict or object to processing
  
  
• Data portability
  
  
• Withdraw consent for marketing
  
  

To exercise your rights, contact us at digital@formapilates.com with the subject line “Privacy Request.”
We may verify your identity before processing requests.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal data we collect, use, and share
  
  
• Request deletion of your personal information
  
  
• Opt out of “selling” or “sharing” personal data (we do not sell data)
  
  
• Non-discrimination for exercising privacy rights
  
  

Forma Pilates complies with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

11. Children’s Privacy

Our Services are intended for individuals 18 years and older. We do not knowingly collect data from anyone under 18. If we learn we have inadvertently collected such data, we will promptly delete it.

12. Links to Third-Party Sites

Our Services may contain links to third-party websites or applications. We are not responsible for their privacy practices or content. We encourage you to review their policies before providing personal information.

13. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. Updates will be posted on this page with a revised “Last Updated” date.
Material changes will be communicated by email or in-app notification where required.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:

Forma Pilates Inc.
200 Loring Ave
Los Angeles, CA 90024
Email: digital@formapilates.com