Forma Pilates Inc. — Terms of Service
Effective Date: October 15, 2025
Last Updated: October 15, 2025
Welcome to Forma Pilates Inc. (“Forma Pilates,” “we,” “our,” or “us”). These Terms of Service (“Terms”) govern your access to and use of our websites (https://www.formapilates.app and https://www.formapilatesla.com), mobile applications, and related online programs, products, and services (collectively, the “Services”).
By accessing or using any part of the Services, you agree to be bound by these Terms, our Privacy Policy, and our Accessibility Statement. If you do not agree, do not use the Services.
1) Eligibility
The Services are intended for individuals 18 years of age or older. By using the Services, you represent you are 18+ and have the legal authority to enter into these Terms.
2) Account Registration and Security
You may need an account to access certain features. You agree to (a) provide accurate information, (b) maintain and promptly update it, (c) keep your credentials confidential, and (d) accept responsibility for all activities under your account. We may suspend or terminate accounts for violation of these Terms or suspected fraud.
3) Membership Terms
3.1 Nature of Membership
Your Forma Pilates membership (“Membership”) provides access to digital classes, programs, and on-demand content through the Services. Memberships are for personal, non-commercial use only and may not be shared, transferred, or resold. You acknowledge that a Membership grants a license to stream content —not ownership of any workouts or materials.
Forma Pilates may add, remove, or modify classes, features, or instructors at any time. Such changes will not entitle you to a refund so long as the core Membership experience remains substantially as described.
3.2 Membership Fees and Renewals
By purchasing a Membership, you authorize Forma Pilates to charge your selected payment method for recurring fees (monthly or annual as chosen). Applicable taxes will be added where required.
Memberships automatically renew each billing cycle until you cancel. Forma Pilates complies with the California Automatic Renewal Law (Cal. Bus. & Prof. Code § 17600 et seq.), including clear disclosure of renewal terms and advance notice of any material price increase.
Payments are processed by third-party vendors such as Stripe and Apple/Google in-app billing. Forma Pilates does not store full payment card details.
3.3 Cancellation of Membership
You may cancel your Membership at any time before your next billing date to avoid future charges. Cancellations take effect at the end of the current paid period, and you retain access through that date. We do not issue prorated refunds for unused time, except where required by law.
If you purchased through Apple or Google, manage billing and cancellation directly in your platform account settings.
3.4 Termination by Forma Pilates
We may suspend or terminate a Membership for violation of these Terms, fraudulent behavior, or any misuse of the Services. Upon termination, access to Membership content will end immediately.
3.5 Promotions and Trial Offers
Forma Pilates may offer free trials or discounted promotional plans. The terms and duration of each promotion will be disclosed at sign-up. Unless you cancel before the promotion expires, your Membership will automatically renew at the then-current standard rate.
4) License to Use; Content Ownership
All videos, classes, images, logos, text, designs, software, and other materials (“Content”) are owned by or licensed to Forma Pilates and are protected by IP laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and view Content for personal, non-commercial use only. You may not download, copy, record, retransmit, display publicly, or create derivative works from the Content, except where expressly permitted in the Services.
“Forma Pilates,” “Forma Method,” and related marks and trade dress are trademarks of Forma Pilates Inc. Unauthorized use is prohibited.
5) Health & Safety Disclaimer (No Medical Advice)
Forma Pilates is a fitness and wellness platform. It does not provide medical advice, diagnoses, or treatment.
Consult a physician before beginning any exercise program, particularly if you are pregnant, nursing, recovering from injury, or have any medical conditions.
You are voluntarily participating in physical activity at your own risk. Stop exercising immediately if you experience pain, dizziness, or discomfort and seek medical attention if necessary.
No information provided through the Services should be interpreted as a substitute for professional medical care.
Forma Pilates makes no guarantee of specific health or fitness results.
6) Waiver of Liability & Assumption of Risk
By participating in any online classes, live or on-demand workouts, or related programs offered via the Services (“Digital Services”), you acknowledge that physical exercise involves inherent risks of injury, illness, and physical strain. You voluntarily assume all such risks, known and unknown.
To the fullest extent permitted by law, you release and hold harmless Forma Pilates Inc., its owners, officers, employees, instructors, contractors, affiliates, and licensors from any and all claims, demands, damages, losses, liabilities, costs, or causes of action arising from or related to your participation in the Digital Services, including personal injury, illness, property damage, or death, whether arising from negligence or otherwise, except where prohibited by law. This waiver is binding on you and your heirs, assigns, and legal representatives.
7) Acceptable Use; User Content; Copyright Policy
Acceptable Use. You agree not to: (a) use the Services unlawfully; (b) harass, threaten, or harm others; (c) upload malware or attempt to bypass security; (d) scrape, spider, or harvest data without consent; (e) share credentials or allow others to access your account; (f) remove proprietary notices; (g) use the Services to create a competing product; or (h) otherwise interfere with normal operations.
User Content & Feedback. If you post or submit content (e.g., comments, profile info), you grant Forma Pilates a worldwide, non-exclusive, royalty-free, perpetual license to host, use, reproduce, adapt, publish, display, and distribute that content in connection with operating and improving the Services. You represent you have all rights necessary to grant this license.
Copyright/DMCA. If you believe content infringes your copyright, send a notice to our DMCA Agent including: (1) identification of the copyrighted work; (2) identification of the allegedly infringing material and its location; (3) your contact information; (4) a statement of good-faith belief; (5) a statement under penalty of perjury that the information is accurate and you are the copyright owner or authorized agent; and (6) your physical or electronic signature.
DMCA Agent: DMCA Agent, Forma Pilates Inc., 200 Loring Ave, Los Angeles, CA 90024, digital@formapilates.com.
We may remove content and terminate repeat infringers.
8) Third-Party Services and In-App Purchases
The Services may integrate with or link to Shopify, Klaviyo, Mixpanel, Intercom, Meta, Google Ads, Google Analytics, Stripe, Apple/Google in-app billing, and other providers. Use of third-party services is governed by their terms and policies. We are not responsible for their content, availability, or practices.
If you purchase through Apple App Store or Google Play, billing and cancellations are managed in your platform account settings and platform terms apply.
9) Electronic Communications & Notices
You consent to receive communications electronically (email, in-app, website notices). Legal notices to us must be sent to: digital@formapilates.com and by mail to Forma Pilates Inc., 200 Loring Ave, Los Angeles, CA 90024.
10) Disclaimers
The Services and Content are provided “as is” and “as available” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant uninterrupted or error-free operation, or that the Services are free of harmful components.
11) Limitation of Liability
To the fullest extent permitted by law, Forma Pilates and its affiliates will not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, or loss of profits, data, goodwill, or business opportunities, arising from or related to your use of the Services. In all cases, our total liability will not exceed the amount you paid for access to the Services in the 12 months before the claim.
Some jurisdictions do not allow certain limitations; in those cases, the limitations apply to the maximum extent permitted.
12) Indemnification
You agree to indemnify and hold harmless Forma Pilates Inc. and its officers, employees, instructors, and affiliates from any claims, losses, liabilities, damages, costs, and expenses (including reasonable attorneys’ fees) arising from: (a) your use or misuse of the Services; (b) your violation of these Terms or applicable law; or (c) your User Content.
13) Suspension; Termination
We may suspend or terminate access for violations of these Terms, suspected fraud, security risks, or to comply with legal obligations. Upon termination, your license ends and you must stop using the Services. Sections that by their nature should survive (including 4–13, 15–17) will survive.
14) Changes to the Services and Content
We may modify, suspend, or discontinue any feature, class, or Content at any time. Availability may vary by region and device.
15) Dispute Resolution & Binding Arbitration (Los Angeles, CA)
Please read this section carefully. It affects your legal rights.
15.1 Informal Resolution. Before filing any claim, the complaining party must first send a written notice to digital@formapilates.com describing the nature and basis of the claim and the requested relief. The parties will attempt in good faith to resolve the dispute informally within 30 days. If not resolved, either party may commence arbitration as set forth below.
15.2 Agreement to Arbitrate. You and Forma Pilates agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services (collectively, “Disputes”) shall be resolved by binding individual arbitration, and not in court, except that (a) either party may bring qualifying claims in small claims court in Los Angeles County, California or in the county of your residence; and (b) either party may seek injunctive relief in court to protect intellectual property or prevent unauthorized access or use of the Services.
15.3 Rules & Forum. Arbitration shall be administered by JAMS pursuant to the JAMS Consumer Arbitration Minimum Standards and the JAMS Streamlined Arbitration Rules & Procedures then in effect, except as modified herein. If JAMS is unavailable, the American Arbitration Association (AAA) under its Consumer Arbitration Rules shall administer. The seat and place of arbitration shall be Los Angeles County, California. Proceedings may be conducted by videoconference at the arbitrator’s discretion.
15.4 Arbitrator & Authority. The arbitration will be conducted by a single neutral arbitrator. The arbitrator has the exclusive authority to resolve all Disputes, including disputes regarding the interpretation, applicability, enforceability, or formation of this arbitration agreement (the “Arbitration Agreement”), except that issues concerning the enforceability or validity of the class-action waiver (Section 15.7) shall be decided by a court of competent jurisdiction, not an arbitrator.
15.5 Fees & Costs. Arbitration fees will be governed by the applicable JAMS/AAA consumer rules. Forma Pilates will pay all filing and arbitrator fees that exceed what you would pay to file the claim in a state court in Los Angeles County, California. Each party bears their own attorneys’ fees and costs, unless the arbitrator awards otherwise under applicable law.
15.6 Confidentiality. The arbitration shall be confidential. The parties, their attorneys, and the arbitrator shall maintain the confidentiality of the proceedings and any award, except as required to enforce or challenge an award in court or as otherwise required by law.
15.7 Class Action & Jury Trial Waiver. You and Forma Pilates waive any right to a jury trial and agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class or representative proceeding. The arbitrator may award relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim. If a court determines that this class-action waiver is unenforceable with respect to any claim, then that claim (and only that claim) must proceed in court and be stayed pending arbitration of any remaining claims.
15.8 Opt-Out. You may opt out of this Arbitration Agreement by sending an email to digital@formapilates.com with the subject line “Arbitration Opt-Out” and your account email, full name, and mailing address within 30 days of the date you first accepted these Terms. If you opt out, disputes will be resolved in the courts specified in Section 16.
15.9 Time Limits. Any Dispute must be filed within the statute of limitations applicable to that claim.
15.10 Severability. Except as provided in Section 15.7, if any part of this Section 15 is found unenforceable, the remainder shall be enforced to the maximum extent permitted.
16) Governing Law & Venue
These Terms are governed by the laws of the State of California, without regard to conflict-of-law principles. Subject to Section 15, you and Forma Pilates consent to the exclusive jurisdiction and venue of the state and federal courts located in Los Angeles County, California for any court proceedings permitted hereunder.
17) Force Majeure
We are not liable for delays or failures due to events beyond our reasonable control, including acts of God, natural disasters, war, terrorism, labor disputes, power or internet failures, or third-party service interruptions.
18) Instructor and Affiliate Disclaimer
Forma Pilates instructors, trainers, and guest collaborators are independent contractors and are not licensed medical professionals.
Their advice and guidance are for general fitness and informational purposes only. Forma Pilates is not responsible for statements, representations, or actions of any instructors, guest trainers, or third-party contributors.
19) Miscellaneous
No waiver. A failure to enforce any provision is not a waiver.
Severability. If any provision is unenforceable, the remainder remains in effect.
Assignment. You may not assign these Terms without our consent; we may assign to an affiliate or successor.
Entire agreement. These Terms constitute the entire agreement regarding the Services and supersede prior or contemporaneous agreements on this subject.
19) Contact
Forma Pilates Inc.
200 Loring Ave, Los Angeles, CA 90024
Email: digital@formapilates.com